Integrated Bachelor of Business Administration Master of Business Administration

Human Resource

5 years program

The Human Resource specialization gives an in-depth understanding of people management across both the BBA and MBA stages. During the BBA phase, students explore the basics of organisational behaviour, hiring practices, and workplace communication. As they move into the MBA phase, they learn advanced concepts like recruiting tactics, performance control, labour laws, HR analytics, and workforce strategy. This program blends theory with practical training through simulations, group projects, and industry-based HR case studies, preparing students to become empathetic, strategic, and effective HR professionals in today’s changing workplace.

Information Technology

5 years program

The Information Technology specialisation combines business skills with technological expertise across both the BBA and MBA phases. In the BBA phase, students learn basic skills in IT systems, programming, data management, and digital tools used in modern businesses. As they move into the MBA phase, the curriculum explores advanced areas like enterprise systems, IT strategy, cybersecurity, and business analytics. This structured move sets students to become tech-savvy business leaders who can align digital innovations with business objectives. Through tech labs, live projects, and industry mentorship, students become able to lead in fields like IT consulting, digitization, and tech leadership.

International Trade and Business

5 years program

The International Trade and Business specialisation allows students to enter the international market with confidence. During the BBA phase, students build a strong foundation in global economics, trade policies, and international business. As they move into the MBA, the curriculum broadens into international marketing, global finance, supply chain strategies, and export-import regulations. With a combination of theoretical skills and practical insights, students gain an in-depth knowledge of how international markets operate. Through case studies, global collaborations, and expert-led sessions, the program prepares students for careers in multinational companies, export firms, trade consultancies, and global firms.

Marketing

5 years program

The Marketing specialisation offers a solid base on how brands are built, set up, and sustained in competitive markets. During the BBA phase, students explore the basics of consumer behavior, market research, and advertising. As they progress into the MBA phase, they interact with advanced topics such as digital marketing, brand management, global marketing strategies, and cross-cultural communication. This course blends theory with hands-on experience through live projects, real-time campaigns, and case studies. This step-by-step learning helps students build strong marketing skills and prepares them for careers in advertising, brand management, or corporate marketing.