Bachelor of Business Administration in Marketing

Learning how ideas, strategy, and creativity combine to create powerful brands.

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Program details overview

Bachelor of Business Administration in Marketing

Parul University’s Bachelor of Business Administration in Marketing program is designed for students who are interested in how brands evolve, how customer preferences are formed, and how businesses connect with their target audience. The program combines a solid business foundation with focused learning in areas such as advertising, branding, consumer behaviour, and digital marketing.

Students at Parul University learn through classroom instruction, real-world case studies, and creative projects. The training teaches them practical skills in communication, strategy, and market research. It prepares students for positions in brand management, digital marketing, advertising, and other marketing-related industries.

Here is how you can study this program

BBA in Marketing

3 year program

Parul University's 3-year Bachelor of Business Administration in Marketing program is ideal for individuals who appreciate creative thinking, understanding people, and investigating how brands connect with customers. The program provides a solid foundation in business, as well as practical experience in advertising, digital marketing, sales, and market research. Students learn how to make their ideas a reality through engaging courses, practical assignments, and campaign-based homework. It prepares them for interesting careers in brand management, creation of content, social media, and other rapidly expanding areas of marketing.

Secure your study place!

Deadline extended until July 31

10

Days

08

Hrs

42

Min

23

Sec

Applicable deadline

22 Aug 2025

Starting date

01 Feb 2025

Format

Full-time 3 years

Credits

180

Fee

90,000 PA

Language

English

Eligibility

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

BBA in Marketing

4 year program

Parul University's four-year Bachelor of Business Administration (Honours) in Marketing program is suitable for students interested in learning more about brands, strategy, and consumer insights. Along with core business subjects, the program explores advanced topics like digital marketing, brand storytelling, campaign planning, and data-driven strategy. Students participate in live projects, case studies, internships, and creative assignments that allow them to apply their knowledge in real-world circumstances. The program prepares them for leadership positions in marketing, brand management, and advertising, as well as future studies in business and communication.

Secure your study place!

Deadline extended until July 31

10

Days

08

Hrs

42

Min

23

Sec

Applicable deadline

22 Aug 2025

Starting date

01 Feb 2025

Format

Full-time 4 years

Credits

180

Fee

90,000 PA

Language

English

Eligibility

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

You can study this program as a dual degree program

While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours

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Why study this program

Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.

Diverse Career Pathways

Prepare for opportunities in advertising, digital marketing, brand management, retail, and international marketing with skills that are relevant across global markets.

Industry-Driven Curriculum

At Parul University, courses are designed in collaboration with industry experts, ensuring students learn current marketing tools, analytics, and digital trends.