Master of Business Administration in Advertising and Branding Management

Where Creative Insight Meets Strategic Excellence

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Program details overview

Master of Business Administration in Advertising and Branding Management

The MBA in Advertising and Branding Management program targets to produce individuals who can design, manage, and grow successful brands. It covers advertising tactics, market trends, and consumer behaviour, preparing students to create standout campaigns in competitive markets.

Students at Parul University benefit from hands-on projects, industry-specific training, and expert seminars featuring leaders from prominent organisations who provide on-the-ground insights. This exposure, combined with the University’s outstanding academic assistance, provides graduates with the required skills to succeed in advertising, media, and brand management positions.

Here is how you can study this program

MBA in Advertising and Branding Management

2 year program

The two-year Master of Business Administration in Advertising and Branding Management program prepares graduates to shape powerful brands by combining creativity and management skills. It teaches students the fundamentals of advertising, consumer behaviour, and market strategy while also developing analytical thinking and leadership skills. At Parul University, learning extends beyond the classroom with live projects, case studies, and expert discussions with top-tier executives. This hands-on experience teaches students how to transform ideas into effective campaigns and qualifies them to thrive in the dynamic sectors of advertising, media, and brand management.

Secure your study place!

Deadline extended until July 31

10

Days

08

Hrs

42

Min

23

Sec

Applicable deadline

22 Aug 2025

Starting date

01 Feb 2025

Format

Full-time 2 years

Credits

180

Fee

2,10,000 PA

Language

English

Eligibility

Candidate shall have passed Graduation with minimum of 50% for Open category (45% for Reserved category) from a recognized university.

Why study this program

Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.

Real-World Exposure

Learn beyond the classroom through industry visits, live projects, and fieldwork, which bring advertising and branding principles to life.

Expert Guidance

Learn from guest lectures by top professionals, including specialists from multinational organisations, who share their real-world industry experiences.

Hands-On Internships

Build your portfolio with internships and on-the-job training that will give you the confidence to tackle real-world campaigns and brand assignments.

Experience Global Branding

Attend workshops, seminars, and encounters with global leaders to improve your awareness of worldwide branding trends.

Practical Brand Building

Stay ahead of the curve with a program tailored to contemporary market demands—digital advertising, consumer psychology, and integrated brand communication.