Program details overview
Bachelor of Business Administration in Digital Marketing
The Bachelor of Business Administration in Digital Marketing at Parul University teaches students how businesses grow using online tools like social media, websites, and ads. It blends fundamental business knowledge with useful digital skills like data tracking, SEO, and content production.
Whether itโs managing content, tracking trends, or running campaigns, this course allows students to think creatively. Itโs a great choice for those who want to learn marketing, technology, and communication, with career options in digital media, e-commerce, branding, and more.
Here is how you can study this program
BBA in Digital Marketing
The 3-year BBA in Digital Marketing program is ideal for students who want to learn how businesses grow in the digital space. The course begins with core business and marketing principles, gradually introducing students to exciting areas like social media strategy, online advertising, content creation, and digital branding. With a hands-on approach, students work on real-world projects, learning how to plan and manage online campaigns successfully. By the end of the program, graduates are ready for basic roles in digital marketing, e-commerce, branding, or even to kickstart their own brand.
Secure your study place!
Deadline extended until July 31
10
Days
08
Hrs
42
Min
23
Sec
Applicable deadline
22 Aug 2025
Starting date
01 Feb 2025
Format
Full-time 3 years
Credits
180
Fee
90,000 PA
Language
English
Eligibility
Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.
BBA in Digital Marketing
The 4-year BBA (Hons.) in Digital Marketing is designed for students who want to go deeper into the world of digital business and become experts in the field. This advanced curriculum explores topics like marketing analytics, influencer strategy, mobile marketing, and brand storytelling along with all the basics of business and digital marketing. Students get to explore trending tools, take up internships, work on live campaigns, and even take part in research or industry projects. With its mix of classroom learning and real-world exposure, the program prepares graduates for lead roles in digital marketing, creative brand management, and high-level marketing positions, or even to pursue a masterโs or build their own digital brand from scratch.
Secure your study place!
Deadline extended until July 31
10
Days
08
Hrs
42
Min
23
Sec
Applicable deadline
22 Aug 2025
Starting date
01 Feb 2025
Format
Full-time 4 years
Credits
180
Fee
90,000 PA
Language
English
Eligibility
Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.
You can study this program as a dual degree program
While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Digital-first world
With businesses shifting online, digital marketing skills are in high demand across every industry, making this a smart and future-ready career path.
Strategy meets creativity
Itโs the perfect mix of creativity and business, ideal for students who love thinking out of the box and solving practical problems.
Industry-focused learning
From real-time projects to case studies and live campaigns, students gain direct experience based on current industry trends.
Learn from the best
Parul University offers expert faculty, guest sessions by industry pros, and practical workshops that go outside textbooks.
Built-in exposure
With internships, student-led campaigns, and networking opportunities, students move into the digital world with confidence and a solid resume.
What you can become after Studying Digital Marketing?
Social Media Manager
Digital Marketing Executive
Content Creator/Strategist
SEO Specialist
Brand Manager
E-commerce Marketer
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
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Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
2500+
Recruiters
20K+
Students placed
30 LPA
Highest package
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Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
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Sports scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Alumni scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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