Bachelor of Commerce Marketing Management

Mastering Strategic Marketing & Brand Innovation

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Program details overview

Bachelor of Commerce Marketing Management

The Bachelor of Commerce Marketing Management program at Parul University is tailored to deliver in-depth insights into consumer behavior, digital marketing, brand development, and strategic sales techniques. Designed in sync with current industry trends, this course equips students with practical marketing knowledge and hands-on skills essential for excelling in today’s dynamic marketplace.

This program is a perfect fit for students aspiring to build thriving careers in areas such as brand management, digital advertising, marketing research, and strategic campaign planning. With a strong foundation in both traditional and digital marketing strategies, graduates will emerge as versatile professionals, ready to lead in competitive business environments.

Here is how you can study this program

Bachelor of Commerce Marketing Management

3 year program

This program offers a comprehensive foundation in core marketing strategies, business growth techniques, and creative brand promotion. Students gain in-depth knowledge of consumer trends, digital platforms, and strategic planning, preparing them to excel in competitive and evolving market environments.

Secure your study place!

Deadline extended until July 31

10

Days

08

Hrs

42

Min

23

Sec

Applicable deadline

22 Aug 2025

Starting date

01 Feb 2025

Format

Full-time 3 years

Credits

180

Fee

161,000

Language

English

Eligibility

Candidate shall have passed 12th Examination in any stream (Science/ Commerce/Arts) from a recognized board.

B.Com (Hons.) – Marketing Management

4 year program

The B.Com Honors program extends the curriculum with advanced digital marketing, market analytics, and strategic brand management training.

Secure your study place!

Deadline extended until July 31

10

Days

08

Hrs

42

Min

23

Sec

Applicable deadline

22 Aug 2025

Starting date

01 Feb 2025

Credits

180

Fee

161,000

Language

English

Eligibility

Candidate shall have passed 12th Examination in any stream (Science/ Commerce/Arts) from a recognized board

You can study this program as a dual degree program

While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours

Apply now Download brochure

Why study this program

Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.

Global Marketing Trends

With businesses increasingly relying on digital and data-driven marketing strategies, skilled marketing professionals are in high demand.

Diverse Career Prospects

Graduates can explore roles in marketing analytics, advertising, brand consulting, and public relations.

Real-World Training

Students gain hands-on experience through live marketing campaigns, case studies, and digital media workshops.

Comprehensive Curriculum

The program covers market research, advertising strategies, sales management, and social media marketing, ensuring a well-rounded marketing education.