Program details overview
Master of Commerce โ Marketing Management
The Master of Commerce (M.Com) โ Marketing Management at Parul University is designed to provide students with in-depth expertise in market research, brand strategy, consumer behavior, and digital marketing. This program prepares students for leadership roles in marketing and business development across various industries.
This course is ideal for students aspiring to become marketing strategists, brand managers, advertising executives, and digital marketing specialists.
Here is how you can study this program
Master of Commerce โ Marketing Management
The 2-year M.Com in Marketing Management program equips students with advanced knowledge and skills in strategic marketing, consumer behavior, and brand development. The curriculum emphasizes key areas such as marketing analytics, brand positioning, digital marketing, and advanced promotional strategies. Students gain hands-on experience through case studies, market research projects, and simulation-based learning, helping them understand evolving market trends and customer engagement techniques. This program prepares graduates for dynamic careers in marketing, brand management, advertising, sales, and market research across diverse industries, while also serving as a strong foundation for roles in consultancy or entrepreneurial ventures.
Secure your study place!
Deadline extended until July 31
10
Days
08
Hrs
42
Min
23
Sec
Applicable deadline
22 Aug 2025
Starting date
01 Feb 2025
Format
Full-time 2 years
Credits
180
Fee
70,000 PA
Language
English
Eligibility
Candidate shall have passed Graduation in Commerce with a minimum of 50% for General category and 40% for Reserved category from a recognized university.
You can study this program as a dual degree program
While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
High Demand
As businesses expand their digital presence, marketing professionals with data-driven expertise are in high demand.
Diverse Career Prospects
Graduates can explore roles in digital marketing, market research, advertising, and brand management.
Industry-Oriented Training
Students gain hands-on experience through case studies, live marketing campaigns, and brand-building workshops.
Comprehensive Curriculum
The program covers consumer behavior, digital advertising, sales strategies, and global marketing trends.
What you can become after studying Marketing Management?
Brand Strategist
Advertising Executive
Digital Marketing Expert
Market Research Analyst
Marketing Manager
Public Relations Manager
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
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Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
2500+
Recruiters
20K+
Students placed
30 LPA
Highest package
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Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
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Sports scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Alumni scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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